With Conversational lead generation we approach potential customers through LinkedIn on a structural and personal basis. We follow up the conversation, in which context, content and the profile of the prospect are central. This until the prospect actually shows interest and is ready to schedule an appointment. Then we deliver the lead directly by mail to the client.

Stap 1: Onboarding

Market analysis
We start by collecting important information and background about your potential customers. Information such as market and company size, DMU composition, geographical area, industries or verticals.

Target group profile
Based on market analysis, proposition, agreements in customer groups, we compile your ideal customer profile.

Proposition
We translate the overall proposition into the lead generation proposition, suited for the Dutch market.

Lead Generation Strategy
We jointly determine the strategy, plan of approach and planning.

Concept and content
We develop the content and storytelling concept based on the lead generation proposition.

Onboarding teams
Together we inform the lead generation related teams in both organizations.

 

 

Stap 2: implementation

Processes
We organize the internal and mutual processes.

Tooling
ocioMerce has various state-of-the-art technology partners. This software is used depending on the strategy. This automated process plays an important role, particularly in the initial phase. This results in qualitative marketing leads (MQLs).
In addition to the use of this software, our one-on-one Conversational Lead Generation and CRM are the basis and therefore also the success of our strategy and methodology.

Online channels
During our onboarding process we determine, depending on the target group profile, which channels we will use.

Reporting
A reporting dashboard is set up to keep up to date with the progress and results.

 

Stap 3: Execution and optimization

First reach (invite) campaign:
Now that we understand your ideal customer, we will prepare the first reach (content-invite) strategy together with the follow-up messages, especially on LinkedIn. 

 

The follow-up strategy ‘Conversational Only’:
Each follow-up message is answered personally, based on the specific response of the lead, the context and our customer info. This distinguishes us from many other Lead Generation parties. We believe that only this approach leads to more and better leads and conversion to real and sustainable customer relationships.

Optimization
Based on the Lead Generation Data and feedback from the prospects, the campaign is continuously optimized, both content and frequency, etc.

 

Optioneel: Online acceleration campaign

Good online marketing often works as an accelerator for Conversational lead generation. Does the client use all the possibilities to generate the maximum number of leads online?

 

SocioMerce has developed an Expert review that we use to analyze your online marketing on 46 points. Based on this Expert review, we know exactly where there is still room to make a profit in the short term and what costs are associated with this.